Move neutral

A friend of mine came up with a blindingly good idea - a way to offset the carbon produced by your website and a scheme to certify it. This is not only likely to be hugely successful, but if it is, the benefits for the planet are big too.

So I've "moved neutral" - and you'll see this image on my various blogs: which means that the carbon generated by the page impressions made is offset. Currently the scheme works by buying renewable energy in the US - there will soon be ways you can offset your car plus other aspects of web businesses if you want.

You can read all about it at MoveNeutral.com. If you have a website, please sign up.