In Christmas presents this year, S and I operated a “ten presents for £100″ scheme. It made Christmas shopping both challenging and constrained – which was great. One of the presents had to be a BOGOF (Buy One Get One Free) and another had to be from a charity shop. S, cleverly, won the prize for “cheapest single present”, giving me an appointment with a Selfridges Personal Shopper which was, to her, free.
S is not just a pretty face.
So yesterday was my big day. I must admit to being a bit nervous. Selfridges has never particularly appealed as a shopping destination and whilst I’m happy to shop like the rest of them, my style is typically a bi-annual “re-wardrobing”: getting into the mood for one day every six months to shop for an entire new set of clothes in one go. It’s not that I don’t enjoy shopping more often, I do, it just seems to need a certain frame of mind to discover clothes that really fit and look good.
Anyway, I had a blast. In total I spent 3 hours in a private room deep inside Selfridges, being lavished with and fitted into an array of designer clothes by Martena and her assistant, Louie. Martena is a slightly stern, good looking Swiss woman in her late-40s. She judges a man by his shoes and his watch – and has me instantly recoiling when she pronounces my chisel-toed brown Clarkes shoes “muesli-shoes” – because she says only muesli-eating Germans wear such horrid footwear… She herself is wearing “hand-made” white shoes, presumably made by non-muesli-eating Swiss workers. This is clearly a woman who knows her style. She says she likes “classic, with a twist”. I like it.
Anyway, she asks me to stand up and, without measuring, tells me what suit and trouser size I am. Unless S gave her them in advance, I’m impressed. She leaves me reading the Saturday papers while she and Louie go running round the store to collect appropriate clothes.
And so it continues, once it’s clear I will definitely be purchasing one or two items, they bring me a glass of champagne and I keep trying stuff on. The room is well set up – you can choose how cool or warm it is – always a personal bugbear of mine, that changing rooms are too hot. Also the light is mostly from a large dome in the ceiling which mimics sunlight and makes clothes look the right colour. The mirrors seem to flatter one – or maybe that’s just the champagne.
If there’s something that needs a different size (and they got most of it right first time), they skip off and bring the right one. Every so often they return and help me with my choices, picking ties and belts, shoes and shirts to match the look they envision. The only problem was there was rather too much “that looks really beautiful” and not much “ouch, that’s expensive” and so when the bill finally came and items were presented in tissue-paper and yellow bags it was a bit of a shock. Nonetheless, breathing deeply, I did come away with a couple of really nice quality suits, several shirts, some shoes, two pairs of jeans, a cool jacket and a couple of casual pieces I thought looked great.
When I got everything home, I did another pass with S and took the most extravagent items back today for a refund. This was a good idea. There’s designer clothes and then there’s being ripped off. Now I feel I’ve got some quality items which will last a long time and give me “the twist”. Who knows? You be the judge.
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