Advertising Safedoor.com
Posted in Sillyness | By tim |
Working as a consultant, I spent 18 months out in Reading building Safedoor.com, a (now-bust) venture spun out of Securicor and designed to be a foray for them into the online secure payments market. Had a fantastic time and part of the fun was getting involved in areas “outside of my expertise” – including helping out with the advertising campaign which was done on the cheap. In this case, a national newspaper (Sunday Times, Observer, Time Out magazine and the Independent on Sunday) full-page spread suggesting that you want to keep your “personal details private”. If only I’d heeded them…

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